Gillette, Proctor & Gamble’s powerhouse razor brand, is
Gillette, Proctor & Gamble’s powerhouse razor brand, is experiencing challenges from consumer trends and upstart digital competitors. Gillette and close competitor Schick have focused on product innovation and higher prices. Indeed, their cartridges first contained two blades, then three, and now five. Razors now have swiveling balls that let the blades pivot, some used to…