After reviewing Amazons recent annual report( 10k) what are their critical success factors  and what the company needs to do to either gain a competitive advantage, or maintain their competitive advantage. Please include sources used. <!-- wp:cover {"url":"http://writerscampus.com/wp-content/uploads/2023/06/matese-fields-pvHma684eEI-unsplash-scaled.jpg","id":470,"dimRatio":50,"overlayColor":"nv-light-bg","minHeight":420,"isDark":false,"align":"full"} -->
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