I used to choose a company called (Unilever)
1. Name the company you are evaluating. Based on the information in the annual reports or on the company website, what is the company view of the reasons for its successes? Search for both quantitative and qualitative success factors provided in the reports. How does sustainability factor into its successes?
2. What is the company’s innovation strategy? Does it rely on incremental or radical innovations? Disruptive or architectural? What are the competitive implications of the company’s innovation strategies?
3. Does the company vary products/services to adapt to cultural differences in countries? Does it adapt its method of marketing? Should it?
4. Does the company have differentiated products and/or services? If so, what is the basis for this differentiation from the competition? Does your company have a cost-leadership position in the industry? If so, can you identify which cost drivers it uses to hold this position?
5. Using the answers to the preceding 2 questions, which generic business strategies is your company employing? Give an example of a product or service to support your position.
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